A lot of importance is given by companies to establishing good relationships with customers. Their focus is to attract new customers while retaining old ones. There is nothing wrong with this approach – I believe that a lot of new customers are required to ensure business longevity. I also believe that employee satisfaction is essential to ensure a business succeeds in its entirety.
But how many companies focus on employee satisfaction?
Unfortunately, I have seen a lot of companies relegating zero or minimal importance towards employee satisfaction. They mistakenly assume that giving out salaries on time is enough to keep employees satisfied! They fail to realize that there are a lot of opportunities for employees to become unhappy in the workplace.
The focus of this article is to help you understand employees better. And to use your new-found understanding to set reasonable expectations for each of them.
Step 1: Understand that no employee is the same
Many companies make the grave mistake of underestimating employees. They fail to understand that each employee has unique aspirations that set them apart from others. How do you know what an employee wants? The answer is simple – by having one-on-one conversations.
Have the first round of one-on-one conversations with each employee to understand their career goals and how they find this job.
The Human Resource team should ask each employee the following questions:
i. “Are you satisfied with this job? If not, why?”
ii. “What are your career goals?
iii. “Do you receive enough support from managers and colleagues?”
iv. “What’s the best memory you have working here?”
The answers to these questions will provide you with valuable insights on how to deal with each employee. You will also be able to identify employees who have lost interest working for your company. Work with them to ensure they exit the company honorably.
Step 2: Ensure that the Employee Knows you Care about him/her
The questions asked by you in Step 1 will increase employee expectations. They will expect you to eliminate any discomfort they have at the workplace. So you will have to work hard to match their expectations.
It’s time for the second round of one-on-one conversations with them. This is when you showcase your caring side and willingness to go the extra mile to ensure their needs are taken care of.
Step 3: Set Reasonable Work Expectations
It’s important to provide each employee with clear instructions on what kind of work is expected from him/her each day. These instructions can be shared in a document, allowing the employee to read and understand his role whenever he needs to.
It’s also important to understand the complexity of work that can be undertaken by each employee. To achieve this, you will have to set certain benchmarks that are to be achieved at work. These benchmarks should be neither difficult nor easy to achieve. They should be specific to an employee’s job profile and shouldn’t place any additional burden on him/her.
For example, a writer should be able to write an article of 500 words every day. Similarly, a programmer can be expected to write a certain amount of code every day. Creating benchmarks will help you understand how well the employee is faring. Benchmarks also encourage employees to challenge themselves to achieve more at the workplace.
Step 4: Launch Training Programs to Fill Skill Gaps
Some employees may be less talented than others. And you will notice them performing way below the benchmarks set by you. Conduct regular training programs that can equip them professionally as well as mentally to take on all kinds of challenges at work. It removes any sort of inferiority complex these employees may have, giving them a new dose of self-confidence.
Step 5: Find a Reason to Motivate Employees
Regularly appreciated employees can do wonders for your company. Device employee appreciation tactics such as team competitions or performance rewards to ensure employees feel great working for your company.
The level of appreciation and recognition you provide will determine how long the employee remains loyal to your company. Be generous with positive words and actions to reap immense benefits!
Did you find these steps useful? Deploy them in your working environment to witness the wonders employee satisfaction can do for your company. Share your thoughts on this topic by adding your comments below!
Neerav Mehta is the Founder and CEO of Red Crackle, a San Francisco Bay Company that provides Drupal solutions for all kinds of technical requirements. Neerav enjoys writing technical and business articles in his free time.