It’s a vicious catch-22. Marketing is expensive, but necessary to raise your business’ profile to the point where you can reliably get the leads you need to make enough revenue to afford marketing.
When you’re just starting out, you’ll usually be forced to focus your marketing efforts on one type of internet marketing, before you can afford to branch out.
Where to Start as a B2C Business
As a consumer oriented business, you’ll want to start building connections with your community and your customer base as quickly as possible.
This is perfect for social media. Twitter , Pinterest, Instagram, and Facebook allow you to directly interact with your target market, and things like boosted Facebook posts can put your content directly in front of the market that you’re looking for.
Where to Start as a B2B Business
Not all startups are the same, and the rules of where to begin with your marketing campaign vary depending on what your business is about. If you’re a B2B business, social media is a bad place to start, because you’ll need to hunt down your leads individually, which is very time consuming and less efficient than a well-targeted PPC campaign.
Pay-Per-Click is a good place to start for a lot of B2B businesses, but some startups won’t have the budget to set up a robust campaign. So, what can we do?
Getting in contact with businesses isn’t as simple as making friends with them on Facebook. Instead, concentrate on gathering contact information, sending out high quality newsletters, and directly contacting relevant industry professionals.
Micha is a digital strategist and content writer. You can secure his social media and content writing services at his website.